Calyx And Corolla Case Pdf
You can also do a weighted SWOT analysis of Calyx & Corolla HBR case study. International financial management eun pdf. Step 5 - Porter 5 Forces / Strategic Analysis of Industry Analysis Calyx & Corolla. In our live classes we often come across business managers who pinpoint one problem in the case and build a. CALYX AND COROLLA CASE What is the acquisition cost of C&C customer acquired using catalogs? What should be the minimum response rate of the Minneapolis Promotional Campaign for the acquisition cost to be lower?
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A Case Analysis of Calyx and CorollaThis analysis focuses on the case study of Calyx & Corolla, a mail order flower company.
Calyx & Corolla is a relatively new company that utilizes a different distribution channel than conventional companies for fresh flowers. Calyx & Corolla mails flowers direct from the growers to the customers via Federal Express and eliminates the middleman (Appendix A). This permits Calyx & Corolla to provide fresher, longer-lasting flowers to consumers. The management of Calyx & Corolla is contemplating a change in their long-term business strategy as they examine their ability to compete with more traditional outlets such as retail flower shops and wire services like FTD. Ruth Owades, the founder of Calyx &…show more content…
Calyx & Corolla provides a much fresher product to the customer than their competitors.
Fresh flowers are delivered within one to four days after being cut by the growers. The competition (such as FTD) delivers flowers that were cut one to three weeks prior. Calyx & Corolla works closely with the supplier or grower to provide the most optimum process from cutting to point of shipping.
Calyx & Corolla have an excellent relationship with the growers. Calyx & Corolla uses
30 quality growers to supply their flowers. The top eight of these growers supply close to 80% of their orders, however no one grower supplies more than 25% of its products to Calyx & Corolla (Wylie and Salmon, 1999). Calyx & Corolla has exclusivity agreements with all growers they do business with. The management of Calyx & Corolla works very closely with the growers on a continual basis to ensure that quality arrangements and packaging are achieved.
Growers are paid wholesale prices and an extra surcharge to provide the extra services of arranging and packaging the flowers. To accomplish these extra services or retail responsibilities, the growers employ additional people. Calyx & Corolla senior managers stay in close contact with representatives from each grower they do business with to collaborate on availability of flowers, arrangements, schedules,